Profile
Senior commercial leader with 25+ years in the Greek medical devices, orthopedic, and OTC healthcare market. Currently managing a portfolio of 300+ orthopedic stores and leading a 7-person sales team, with an annual turnover of approximately €2 million. Joined Alfacare when the company had little to no pharmacy recognition — and played a central role in building it into a dominant brand across assigned territories.
Work Experience
Commercial Director & Key Account Sales Representative
2020 — Present
Alfacare S.A., Greece · Dual role
- Defining and implementing full commercial strategy: pricing, product positioning, and market development
- Managing and coaching a team of 7 sales professionals across targets and performance
- Actively managing 300+ orthopedic store accounts with direct key account responsibility
- Negotiating high-value contracts with pharmacy chains, hospital distributors, and medical device buyers
- Maintaining 1,000+ pharmacy relationships built over 25 years — partnerships that follow across employers
- Designed and produced all company marketing materials, including a 500+ presentation sales handbook
- Trained 20+ sales representatives and 2 medical visitors; held full recruitment decision-making authority
Key Account Sales Representative
2011 — 2019
Alfacare S.A., Greece
- Joined when Alfacare had minimal market recognition; built brand presence from the ground up
- Managed major pharmacy chains, hospital pharmacies, orthopedic stores, and large retail accounts across Greece
- Consistently exceeded monthly and quarterly sales targets
- Negotiated contracts, pricing, and promotional agreements with large accounts
Sales and Supply Manager
2011 — 2013
i-health, P. Kontos and Co, Markopoulo
- Managed customer relationships and new business development
- Sector: blood pressure monitors, digital thermometers, pregnancy tests, OTC products
Sales Representative
2005 — 2011
D. Koukouzeli Ltd., Marousi — Official ARTSANA Representative
- Full-territory management of OTC product accounts across Greece
- Sales negotiations, target achievement, promotional activity, after-sales support
Owner & Sales Manager
2004 — 2005
Chorigon, Markopoulo — Pregnancy Tests
- Full general management and commercial operations of trading company
Sales Representative
1998 — 2004
Euromed SA · Apivita SA · Various OTC Companies
- Progressive sales roles across multiple OTC and healthcare companies
- Built foundational client networks and commercial skills across the Greek market